Shaikha Almeqbaali

Shaikha Almeqbaali brings a creative and design-led perspective to ADIG, with particular interests across branding, marketing, consumer experience, art and culture.

She studied Design Management at the American University of Sharjah, where her work explored the intersection of design, business and human behaviour. Her background spans strategic and service design, branding, sustainability and user-centred design, with an emphasis on understanding how people engage with brands, spaces, services and experiences.

At ADIG, Shaikha contributes a creative perspective to the Group’s wider strategic direction, particularly in areas relating to brand positioning, marketing, communications and customer experience. She also brings a strong interest in how design and cultural relevance can strengthen the identity and long-term value of businesses and investments.

Her broader interests extend across art, culture, hospitality and emerging creative ventures, particularly as the UAE continues to invest in industries that sit at the intersection of commerce, culture and experience.

Shaikha’s approach combines creative thinking with commercial awareness, bringing a considered perspective to how ADIG presents itself, develops its brands and evaluates opportunities where design, culture and business come together.